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Tanzania Payments Market Overview

Tanzania is a market of great potential both due to the size of its population and its positive economic outlook. More than 320,000 Tanzanians live abroad, while among the nearly 60 million people living in Tanzania, only less than 1% are immigrants. With the rapid growth of its population, Tanzania also continues to be one of the fastest-growing economies in Africa.

Consumer spending growth is expected to continuously accelerate as the country has quickly grown to have one of the top mobile money markets in the world. At present, there are over 35 million mobile money subscribers in Tanzania, which accounts for over half of the country’s population. On average, between 200 to 300 million transactions go through mobile money per month.

Payment Methods in the Tanzania

Key Market Indicators in the Tanzania

E-commerce market volume
Annual growth rate
E-commerce user penetration
Avg revenue per user

Popular E-wallets in Tanzania

Airtel Money

Mobile Network Operators in Tanzania


Integrate Payment Methods in Tanzania

Users in Tanzania have adapted the use of mobile solutions for payments, which include its use for bill payment services, fund transfers, and other traditional banking transactions that can now be done digitally.

Country Statistics
Region East Africa
Population 60 million
GDP $63.2 billion
Local currency TZS
Key Metrics
Internet users 23 million
Internet penetration rate 49%
Average annual income $3,160
Mobile penetration rate 89%
Cellular technology standard 3G, 4G, 5G
Popular mobile OS Android, iOS
Economic Indicators
GDP growth rate 4.3%
GDP per capita growth rate 1.3%
Largest Cities in Tanzania by Population
Dar es Salaam 2,698,652
Mwanza 436,801
Zanzibar 403,658
Arusha 341,136
Mbeya 291,649
Morogoro 250,902
Tanga 224,876
Dodoma 180,541

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