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France

French Payment Market Overview

France is the second-largest e-commerce market in Europe and sales have been buoyant in recent years. The country’s business to consumer e-commerce market is an €81.7 billion industry, accounting for 15.3 percent of overall European e-commerce.

French e-commerce shoppers still largely prefer to shop online from the home or office, with 79 percent using laptops or desktops, rather than smartphones. This preference, however, has been changing. The mobile commerce market is projected to grow at a far higher rate than e-commerce in general, at 25 percent between 2017 and 2021, to reach €41.9 billion in value.

Payment Methods in France

Key Market Indicators in France

€82,000,000,000
Online shopping market value
55%
Pay with cards
94%
Bank account penetration
€1,820
Avg annual online spend

Banks in France

Crédit Agricole
BNP Paribas
Société Générale
Caisse d'Epargne
Banque Populaire

Mobile Carriers in France

Orange
SFR
Bouygues Telecom
Free

Integrate French Payment Methods

Cards are the dominant payment method for French e-commerce, accounting for 53.9 percent of transactions. Online spending via card is expected to increase at a compound annual growth rate of 15.8 percent to 2021.

Meanwhile, bank transfer e-commerce transactions are now worth €10.8 billion and are expanding at a compound annual growth rate of 24.5 percent, making them the fastest-growing additional payment method in France currently. Bank transfers will also be further supported by the Single Euro Payments Area Instant Credit Transfer scheme, which was launched in November 2017 and is currently live in Austria, Belgium, Bulgaria, Estonia, Germany, Italy, Latvia, Lithuania, the Netherlands, Spain, Sweden, the UK, and other markets.

Country Statistics
Region Europe
Population 67 million
E-commerce market size €82 billion
Local currency EUR
Key Metrics
Internet penetration rate 84%
Internet cost €20/month
Mobile penetration rate 68%
Cellular technology standard 3G, 4G
Dual sim usage 18%
Popular mobile OS iOS, Android
Other Information
Big Mac Index 4.63
Average annual income €37,164
Largest Cities in France by Population
Paris 2,187,526
Marseille 863,310
Lyon 516,092
Toulouse 479,553
Nice 340,017
Nantes 309,346
Montpellier 285,121
Strasbourg 280,966

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