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Canada

Canadian Payment Market Overview

Canada’s business to consumer e-commerce market is said to resemble the neighboring U.S. market in terms of features and preferences. For example, card payments dominate in both markets and they have similar penetrations for mobile commerce. But Canada’s e-commerce market is much smaller, at $46 billion (CAD61 billion), due mainly to a significantly lower population (38 million, compared with 325.7 million citizens in the U.S.).

In addition, online shopping in Canada has been relatively slow to develop, partly because of a reluctance from domestic retailers to adapt and start selling online. But growth is now strong as Canadian retailers are catching up and investing in digital platforms to reach customers over the vast geography of the country, and responding to increasing competition from global e-commerce companies.

Payment Methods in Canada

Key Market Indicators in Canada

$46,000,000,000
Online shopping market value
62%
Pay with cards
99%
Bank account penetration
$2,026
Avg annual online spend

Banks in Canada

Royal Bank of Canada
Toronto-Dominion Bank
Bank of Nova Scotia
Bank of Montreal
Canadian Imperial Bank of Commerce
National Bank of Canada
HSBC Bank Canada
Laurentian Bank Canada

Mobile Carriers in Canada

Rogers
Telus
Bell

Integrate Canadian Payment Methods

As the principal way to shop online in Canada, cards are used for 62 percent of all e-commerce transactions, representing $29 billion (CAD38.7 billion) in annual sales. Although other payment methods are increasingly being used in Canada, cards will maintain their dominance of the Canadian market out to 2021.

Bank transfers are used for 12 percent of payments, and are also growing rapidly. Use of this payment method in Canada is driven by domestic provider Interac, which is popular with domestic merchants. The ongoing availability of cash payments, which are used for a small percentage of transactions, could be due to services such as Canada Post’s Collect on Delivery service, which allows Canada’s online shoppers to pay with cash when their item arrives.

Country Statistics
Region North America
Population 38 million
E-commerce market size $46 billion
Local currency CAD
Key Metrics
Internet penetration rate 82.7%
Internet cost $59/month
Mobile penetration rate 86%
Cellular technology standard 4G, 5G
Dual sim usage 3.3%
Popular mobile OS iOS
Other Information
Big Mac Index 4.97
Average annual income $52,600
Largest Cities in Canada by Population
Toronto 5,429,524
Montreal 3,519,595
Vancouver 2,264,823
Calgary 1,237,656
Edmonton 1,062,643
Ottawa–Gatineau 989,657
Winnipeg 711,925
Quebec City 705,103
Hamilton 693,645
Kitchener 470,015

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