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Austrian Payment Market Overview
Austria is a small e-commerce player but one that is poised to grow considerably in the coming years. This market expansion will be driven by increasingly ambitious local merchants, rising smartphone use leading to double-digit mobile commerce growth, and the arrival of international digital wallet players seeking to make their mark.
The €9.1 billion Austrian online shopping sector has expanded rapidly in recent years, but growth is now leveling out as the market matures. After a period of double-digit annual e-commerce growth, Austrian demand for online shopping has slowed to a single-digit but still healthy rate of 9.4 percent. Reflecting this trend, Austrians are spending somewhat modestly online, with the average annual spend a third lower than the European average of €2,186.
Payment Methods in Austria
Key Market Indicators in Austria
Banks in Austria
Mobile Carriers in Austria
Integrate Austrian Payment Methods
Debit cards are more popular than credit cards, with 1.12 debit cards per capita compared with just 0.39 credit cards per capita. The use of debit methods suggests an aversion to taking on debt, but attitudes towards using credit appear to be changing. Consumer credit in Austria hit an all-time high at €164.5 billion.
Digital wallets are expected to be the fastest-growing payment method, with transactions forecast to increase at a compound annual growth rate of 25 percent out to 2021. Bank account penetration in Austria is high, at 98.2 percent, and bank transfers account for 15 percent of online transactions. Electronic Payment Standard is a popular domestic online bank transfer payment service, accepted by 80 percent of Austrian merchants.
|E-commerce market size||€9.2 billion|
|Internet penetration rate||79.7%|
|Mobile penetration rate||97%|
|Cellular technology standard||4G, 5G|
|Dual sim usage||4.31%|
|Popular mobile OS||iOS|
|Big Mac Index||4.64|
|Average annual income||€33,250|