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Argentina

Argentine Payment Market Overview

There are many aspects that confirm the fact that the Argentine market is projected as one of the fastest growing in the next four years. The increase in the use of mobile devices and the consumer features of this country, make that the companies planning to invest in Latin America find in Argentina a promising and effective scenario to compete in global ecommerce.

Argentina has a 45 million population and with a very active consumption behavior. The latest report from CACE (Cámara Argentina de Comercio Electrónico) showed that 90% of the adults connected to the Internet already bought online. The natural evolution of the ecommerce offer and the technology adoption makes that online commerce will keep growing for the next decate by at least 10% per year.

Payment Methods in Argentina

Key Market Indicators in Argentina

$7,100,000,000
Online shopping market value
47%
Pay with cards
14%
Annual market growth
$402.31
Avg annual online spend

Banks in Argentina

Banco Galicia
Banco de la Nacion Argentina
Banco Macro
Banco Hipotecario
Banco Patagonia
Banco Provincia
Banco Santander Río
BBVA Banco Frances

Mobile Carriers in Argentina

Claro
Telecom Personal
Movistar
Nextel Argentina

Integrate Argentine Payment Methods

Argentina, like many emerging markets has a low credit card penetration rate and is home to many unbanked users who do not have access to banking services. The most popular Argentine payment methods for online purchases are prepaid cards and direct carrier billing (mobile payments through SMS). Prepaid cash cards are particularly popular due to digital security concerns within the country.

In Argentina, cash payment options like PagoFacil and RapiPago are important online payment methods. The shopper orders online and pays with cash in specific stores and locations. These cash options are followed by debit and credit cards from MasterCard and VISA.

Country Statistics
Region Latin America
Population 45 million
E-commerce market size $7,1 billion
Local currency ARS
Key Metrics
Internet penetration rate 86%
Internet cost $36/month
Mobile penetration rate 59%
Cellular technology standard 3G, 4G
Dual sim usage 7.73%
Popular mobile OS Android
Other Information
Big Mac Index 2.85
Average annual income $3,765
Largest Cities in Argentina by Population
Buenos Aires 13,588,171
Córdoba 1,454,645
Rosario 1,236,089
Mendoza 937,154
La Plata 794,327
Tucumán 787,294
Mar del Plata 593,337
Salta 539,187
Santa Fe 490,171
San Juan 461,213

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