Offers are an excellent way to monetize and engage new users who are not necessarily ready to pay for your services. For many of our partners in countries such as the United States and United Kingdom, they can provide up to 30 percent of your revenue. In South East Asia this number can approach 50 percent. In Western Europe we have seen it provide 10 - 20 percent of publishers’ revenue. Offers can be seen as a payment option where the user does not pay directly to your service but instead takes an offer, fills out a survey or watches a video, in turn the advertising partner providing the offer will subsidize the users engagement with your website. In short, offers allow publishers to create revenue from users who are not paying to use your product.
Paymentwall is a pioneer of offer walls.
Honor Gunday, CEO of Paymentwall, first started experimenting with incentivized video offers in 2006, where the users could watch videos and earn points, usable towards magazine subscriptions.
http://www.faqs.org/patents/app/20080221986
Supplemental Revenue:
In the US, UK and Western Europe, offers provide an excellent source of supplemental revenue. In regions such as South East Asia that can be difficult to monetize they can often be the difference in making or breaking a product.
Transparent and Honest user approach:
Paymentwall's Offerwall™ allows for user feedback via comments and ratings. Our algorithm takes into consideration the user feedback in addition to performance. We can prove that users trust Paymentwall and are more likely to engage with our offers thanks to the user feedback and transparency. This means more user retention for the publisher that creates longer lasting revenue streams.
Inventory:
We work with 130+ ad networks from around the world, which means more local offers, fresher and more user relevant inventory. Many advertisers sign up with us directly and use our advertising platform for tracking, this means there is no ad agency payout, which means increased revenue for you.
Algorithm based:
Our algorithm prioritizes user feedback and satisfaction. Popular offers that work well will rise to the top of the Offerwall, less popular offers will fall further and further towards the back.
Local & global:
Our team can translate and localize the customizable UI into 18 languages. Your users will understand the offers, terms and how to complete them.
Compliant:
Our system checks for offer compliance with external platform rules (e.g., Facebook) as well as our internal guidelines.
Unique offers:
We have been working hard to find new ways to source interesting offers for your users. We have added Video offers, Local Deals, Magazines, Surveys and Music based offers. We are always searching for new revenue streams for our partners.
With our Social Feedback Algorithm™ we provide the users with advertising offers that are based on their location, ratings and previous interactions all of which ensures higher retention and engagement.
Our admin targeting tool and direct advertisers campaign settings allows publishers to target specific demographics. We track and save the interactions between users and offers supplying us with the data we need to understand what works.
For example an advertising agency creates a campaign for a cosmetics company which requires completion of a survey asking which mascara women use in Japan. There’s no need to approach men, children and users outside of Japan with this campaign.
To engage even more users with our Paymentwall Combo and Offerwall™ Classic widgets, it's possible to optionally display daily specials, deals and surveys straight into our Offerwall™.
Flash compatible layers are displayed and integrated right into your game or application. You can use these widgets to call up any action.
For example, a user without enough virtual currency wants to buy a virtual good; they click the "Buy" button and our widget will come up explaining that they don’t have enough virtual currency. Our widget will then prompt them with the option to purchase more or to complete our offers to receive more virtual currency.
What makes Paymentwall unique? We’re the only platform that brings full variety of customizable payment widgets into social games, dating sites and other web-based products. We also provide customizable widgets for applications.
